Thursday, March 18, 2010

Local Women in Business - Nicola's Story

FOLLOWING a five-year stint working for Liverpool’s Culture Company Nicola O’Boyle decided it was time to go it alone and that’s when she set up event management company Auriel Events Services.

Now the 24-year-old has put all her contacts to good use bringing in work that helps make her company stand out from the rest. Having only set up in September 2009, one month later, Nicola’s company organised the ‘Taste of Shanghai’ – two events staged in Liverpool which allowed visitors to experience the food, culture and performances of Liverpool’s twin city Shanghai.

“I was delighted to organise these two events so early on through Auriel Events Services” said Nicola, “but I built up a lot of contacts and experience during my time at the Culture Company and now I am putting these to best use.”

Nicola, who undertook a HND in Event Management before completing a BA (Hons) Degree in Major and Cultural Events Management at Leeds Metropolitan University, is based in the Knowsley area but offers her services through Auriel across the North West and further afield.

She said: “We offer a one-stop shop of event services or individual assistance with elements of events and work in partnership with the UK’s leading event suppliers and agencies.

“Through Auriel Events Services we organise a variety of events including festivals, concerts, corporate events, sporting events and private functions such as birthday parties and charitable events.”

Although Nicola says she was quite nervous about becoming her own boss she is confident that all the hard work will pay off. She added: “When I decided to set up Auriel Events Services I turned down a really good job to do so, but I am already seeing the benefits of working for myself and there is no turning back now.”

Prior to setting up in business Nicola came along to Train 2000 where she received help, advice and support through the ISUS (Intensive Start-up Support) funded programme, which enabled her to work on a one-to-one basis in putting her business plan together.

“The help and support I received through Train 2000 was excellent” said Nicola, “it was really good to have somewhere to turn to when it came to putting my business plan together, in particular, as I had never done this before. My adviser was extremely patient and helpful and spent a lot of time with me getting it right. I couldn’t believe that all the support I got was absolutely free as well.”

Nicola is now planning a range of events for 2010 and is building up new work and projects all the time. As well as her event management qualifications she has also gained accreditation in health and safety and is a personal licence holder, enabling her to run a bar at events.

She offers event management services for both large and small events – anyone interested in finding out more should visit her website or email

Train 2000 offers business support services to women throughout Merseyside and Stockport. To find out more please visit the website or call 0151 236 6601/0161 833 8800.

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