Each room at 54 St James Street has been carefully named after an inspiraing woman who made her mark in history. The Women's Organisation wanted to introduce you to some of these amazing women so you can see why they have been recognised at the Women's International Centre for Economic Devlopment (WICED).
Dame Anita Roddick (1942 – 2007)
Born in Sussex, Dame Anita Roddick, DBE was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing beauty products that shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries. Roddick was involved in activism and campaigning for environmental and social issues, including involvement with Greenpeace and The Big Issue. In 1990, Roddick founded Children on the Edge, a charitable organization which helps disadvantaged children in Eastern Europe and Asia. In 2003, Queen Elizabeth II appointed Roddick a Dame Commander of the Order of the British Empire. In 2004, Roddick was diagnosed with liver cirrhosis due to long-standing hepatitis C. After she revealed this to the media in February 2007, she promoted the work of the Hepatitis C Trust, and campaigned to increase awareness of the disease. Roddick was known for her campaigning work on environmental issues and was a member of the Demos think tank's advisory council. Children on the Edge (COTE) are an organization that Roddick founded in 1990, in response to her visits to Romanian orphanages. Upon seeing the conditions the children were in, she created COTE to help manage the crisis and worked to de-institutionalize the children over the course of their early life. COTE's mission focuses on disadvantaged children affected by conflicts, natural disasters, disabilities, and HIV/AIDS. On 13 December 2005, the National Post reported that Roddick had decided to turn her back on the world of commerce and give away her fortune, worth some £51 million ($104 million). Roddick also wrote the book Take It Personally, which encourages equality and an end to the exploitation of workers and children in underdeveloped countries. After her death her husband, Gordon Roddick, founded 38 Degrees in her memory, explaining, "I knew what would make Anita really laugh would be to cause a lot of trouble."