The article stated:
"As wages fail to keep up with household bills, Aviva’s bi-annual SME Pulse found that nearly half (44 per cent) of part-time business owners say they run their businesses to supplement existing incomes.
Of the part-time business owners surveyed, 42 per cent had turned hobbies such as photography, arts and crafts and cake-baking into part time businesses with the others surveyed providing website design, consultancy, retail and trade skills like decorating. Inspired perhaps by the "Kirstie Allsopp effect", more women are likely to have creative part-time businesses than men (49 per cent of women compared to 33 per cent of men).
Aviva’s research also reveals that women are far more ambitious, with more than a third of women planning to eventually make their hobby full time compared to just a quarter of men. Within the next two years, women are twice as likely (20 per cent) to plan to go full time than men (10 per cent)."
Speaking at The Women's Organisation business club networking event last month entrepreneur Pooja Saini of Bollyfit UK encouraged the women that her business commitment has increased and decreased over time flexibly to fit around planning a family, studies and additional income. Pooja who was featured in Liverpool Daily Post this week having given a masterclass on Bollyfitness to BBC Apprentice runner up Francesca MacDuff-Varley encouraged women that they can 'have it all' and adapt their life and business as they so choose.
Business woman Hana Awwad of Chocolate Envelope Designs told The Women's Organisation that her advice to women considering self-emploment is
"If you need to ease yourself in gradually starting part time while working part time, then do that. Follow your dreams, but be realistic."
Apparently the part-time business is paying off with, accorind to Real Business, with the average turnover being £3,800.
CEO Maggie O'Carrol of The Women's Organisation, women's enterprise support agency with offices in Liverpool and Manchester, recently took part in an Oxford Union Debate: 'Women Running Subsistence Businesses are not Entrepreneurs'. Maggie joined colleagues Professor Sue Marlow and Professor Mark Hart to argue the opposing view, and gained great support from those in attendance finally being crowned winners of the debate.
Maggie says "It's practically impossible to be able to cherry pick which business is going to be ultra successful from the early stages. Who'd have thought the Body Shop would have turned out to be the massive business it did from humble beginngings producing just a few lotions. Therefore we need to nuture entrepreneurship what ever size or shape the venture. Quite a number of them will have the opportunity to grow and we may be surprised as to the ones that do."
The Women's Organisation are keen to nuture entrepreneurship in women whatever their idea may be and encourage women to get in touch via 0151 706 8111 to take up free support to get their venutre off the ground.