Thursday, July 3, 2014

Meet the Media at IFB2014 and Find Out How to Finance PR for Growth

In times of austerity when businesses are pulling back on marketing and PR, those swimming against the tide and building even stronger campaigns are not only surviving but thriving! Could PR be the missing ingredient that could catalyst some businesses into growth?

Join The Women’s Organisation and Natwest on 10th July for this interesting event in association with International Festival of Business linking women in business with key media and PR contacts to give insight on how to build strong PR campaigns, and financiers giving advice on how to access development funds to maximise potential growth. 
Lisa Pearson, Head of Marketing & Business Development at HHL Group,
Lisa is responsible for all marketing & advertising activity for Hampson Hughes Solicitors and Cassell Moore. Following 7 years with commercial radio group Bauer at Radio City 96.7, Lisa left to join Hampson Hughes Solicitors in Autumn 2011 to manage the Firm’s North West focussed advertising activity. Since then, Lisa has managed an extensive variety of local, regional & national advertising campaigns across radio, television, outdoor, press, direct marketing and digital platforms resulting in HH becoming one of the fastest growing law firms in the country in less than 5 years. In 2013, with the creation of professional services firm Cassell Moore, HHL Group was born and Lisa’s role expanded to encompass the marketing of a whole new breed of law firm with a very unique offering to the North West legal market place.

Her work has been recognised with a nomination for Best Collaboration between Client & Agency at the 2013 MPA’s for Hampson Hughes Solicitors 1st TV advertising campaign and in Spring 2014, Lisa was awarded Best Marketer at Downtown Liverpool in Business ‘Women in Business’ Awards, sponsored by The Women’s Organisation. Lisa is a Trustee of the Hampson Hughes Charitable Foundation, a self-confessed workaholic and very proud mum of 1 (with number 2 on the way!).

Chris Hulme, Director Paver Smith
Chris has almost 25 years' media experience which he developed in London and the North West. He moved into public relations in 2005, having spent the majority of his career in print journalism. He is well versed in PR strategy and tactics for both traditional media and digital channels and has real depth of experience in crisis communications. Prior to joining the agency Chris was a features writer who was published in newspapers around the world, including The Times and the FT here in the UK. He was also a contributing editor at GQ Magazine where his favourite commissions included interviewing Chuck Yeager on the 50th anniversary of his record breaking sound barrier flight, and meeting the NASA astronaut legend Story Musgrave in Houston. He has been the recipient of five industry awards, including PR & Marketing awards from North West Business Insider magazine and Downtown Liverpool in Business.


Maria Fraughan, Nat West
With over 25 years of experience in the banking sector Maria has worked with hundreds of businesses to organise their finances. She is currently a senior specialist women in business manager for NatWest covering Liverpool and Wirral area and is keen to help businesses understand how to build a successful relationship with their bank.

Working across the SME market with business turning over up to £2million, Maria is able to access a wide range of facilities to help customers achieve their ambitions.

Book your FREE ticket now via

Places are limited so book early to avoid disappointment.  Priority will be given particularly but not exclusively to women led businesses who have been trading for 12 months+ who are ready to expand their team and grow their turnover.  Information about The Women's Organisation's Venture Accelerator Programme supporting business growth will be available at this event. 

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