This month we are introducing a series of FREE industry specific workshops at The Women’s Organisation. These will look at the specific details of setting up a business in a variety of different areas and sectors, and will feature talks from industry experts and other women who have been through the process of setting up their own business. The second in this series of workshops will be ‘Start Up and Grow a PR or Events Business’
We’ve joined forces once again with the fantastic Nicola Pink of Pink Media to give you her top tips about being in the PR and Events Industry, and if you want to find out more then you’ll need to come along to the workshop on Wednesday 25th March from 10-12pm and hear other industry experts and women speak about this industry.
Nicola says ‘When I first met a potential client, I go away and spend some time putting in calls to the media and realistically working out the type of coverage that I could secure for’ This is important for Nicola because she doesn’t want to be the type of PR Company to promise the world and not deliver; ‘Because if we can’t do it, it’s going to ruin our reputation.’
PR isn’t Voodoo!
Public Relations, a lot of people don’t really understand what it is, and how it works, so it’s important that you’re entirely clear on the inner workings of the industry before you dive into that world. PR requires a deep understanding of the interests and concerns of each of the client’s communities or ‘publics’. Nicola say; ‘PR is a big ask and a big sell because a lot of people have had their fingers burnt, and lots of people don’t understand what it is or how it works!’
The story is key
‘You have to be a good writer because it’s all about telling a good story.’ One of the most important skills in PR is your writing, and finding the story in every potential client. Nicola believes everyone has a story, and it’s just about finding out what it is and telling it in the right way
It’s not all glamour and glitz!
‘A lot of people think PR is about going to parties and events and drinking champagne – but it’s not’ Nicola says that PR is a lot harder than just that, but believes it’s an incredibly rewarding career and business, from the buzz of creating an idea, to pitching it and then seeing it in the print or press, can be a big buzz for results driven individuals
Don’t be mean!
Another PR myth would be the notoriously ruthless and brutal depiction of PR agencies fighting for clients. Thankfully this isn’t something Nicola has experienced or would encourage in the Liverpool PR circle, having a wide group of friends in different areas; she believes that collaborating and sharing thoughts and ideas with the people around you, is much more beneficial!
If you want to find out more insider tips and hear from experts in the PR and Events industry, then make sure you come down to our FREE workshop at The Women’s Organisation (54 St James Street) on Wednesday 25th March from 10-12pm. To book your spot on this course, use our Events link or email firstname.lastname@example.org!