Tuesday, April 28, 2015

Dina Railean's Business; Express Language Solultions Crosses Time Zones As It Continues To Grow

Dina Railean, founder of Express Language Solutions is a language expert and linguist through and through, having many years of experience at senior levels in language and translation companies, before forming her own company, which she saw as a ‘natural progression’

Manchester based Express Language Solutions has been working globally since 2008 and has a worldwide network of qualified translators and interpreters. Dina says; ‘Over the years we’ve gained a reputation as a trustworthy and reliable provider of translation and interpreting services to businesses and private customers alike.’

Express Language Solutions caters for more than a 150 languages and assists their clients 24/7 across the different time zones, working across the public and private sector. Dina, although the sole employer and employee of the company, works with over 3,500 people globally who assist her with ELS services. She says; ‘I have a fantastic team, which I have been selecting to represent the brand over the years.’

One of the main advantages of having worked at a senior level in the sector for many years is that Dina understood the nature of the admin side of business, but she admits; ‘I didn’t have any prior knowledge of setting up the company, but I was fortunate enough to be able to learn about that. It was a journey and it still is a journey.’

Dina came into contact with The Women’s Organisation Manchester when she meet Business Advisor Ameena at a networking event last year and they met for a coffee subsequently, and have been in touch since with Ameena providing Dina with support and advice as she navigates the minefield of successfully running her business. Dina says; ‘I found Ameena’s support to be a breath of fresh air. I really enjoyed working with her and found it very valuable.’

Ameena was able to assist Dina in creating a strategic 3-year plan, in order to enable ELS to win new contracts. Becoming a supplier with the Business Growth Hub was a stepping stone in achieving the plan's objectives.

Business Advisor Ameena said; 'Interpreting and translations are crucial to working with overseas clients or when communicating your products or services to a wide range of people both domestically and internationally.' 

As the business grows Dina, like many others, admits that ‘My business is my life’ and envies other business women who can separate business and pleasure. ‘I think this is very difficult to do, unless you are at a completely different level when you have quite a lot of people working for you. But when you are on your own, you have to do every single thing on your own and it in addition to that it’s ensuring, for me, that the client always receives the correct service.’

Working across time zones means that often the business doesn’t run from 9am to 5pm and she can talk late into the night trying to finish a piece of work for a client; ‘I’ve been known to be on the phone on a Friday night at quarter to midnight, speaking with a lawyer so a project could be completed by the following morning.’

Dina went on to say; ‘From that point of view, for people that think it is easy to run your own business because you have the freedom to do everything you want, yes that is true, but equally you have massive responsibilities not only to yourself but primarily to the business.’

The most enjoyable part of running her own business for Dina, is the variety of work that she does; ‘I get excited every single day about the business, it’s so unusual and you never know what project is going to come along next. One minute I might be translating a document and the next transcribing a video file or I can get involved with carrying out an examination to see how good someone’s language skills are. The projects are so varied and that’s what I get a buzz from.’

As well as this of course is the freedom that running your own business does allow. Instead of meeting with clients and going back to head office to seek permission, Dina enjoyed being able to help a client immediately and says it helps with her business because the clients like the immediacy of the service that she is able to offer.

The future for Express Language Solutions is clearly, growth, although by the nature of the business they are trading internationally and have many overseas clients, but are looking to improve the service by having linguists based in the country that they are translating and interpreting for.

And any advice for those wanting to set up their own business? Three words from Dina; ‘Just do it!’ She went on to say; ‘But do think about what type of business is right for you carefully, and ensure you are getting the right professional advice to enable you to reach the right decision. Contact The Women’s Organisation so they can assist you. It worked for me! I’ve been in business before, but still found it very useful, and want to thank The Women’s Organisation for the support I have received via Ameena.’

If you would like to find out more about Dina’s business; Express Language Solutions, feel free to contact them on the details below or visit the website

Tel: +44 (0)161 737 2970
Fax: +44 (0)161 737 2970
Email: info@expresslanguagesolutions.com 

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