Hootsuite can change the way you manage your Social Media for your business. Figure out the basics, and you you will be well on your way to creating great social media content and scheduling it out in advance! We've put together the basics on Hootsuite right here, but if you want to know how to use this fantastic platform, we have the perfect course for it! Join us as we explain Hootsuite for Business on our half-day course, subsidised to just £20. You can book your spot on this course through our Eventbrite, or ring us to find out more!
What is Hootsuite?
Hootsuite is a social media management system for businesses. The system takes the form of a dashboard and supports many social media sites such as:
Additional integration are available for on a Paid For system which includes:
How popular is Hootsuite?
Hootsuite hit the 1 million-user milestone in 2010 (it was launched in 2008), and consumers and businesses had shared some 500 million messages by then. Now they are close to 7 million members.
3.3 billion followers and fans were reached by messages sent using Hootsuite. That’s more than the population of America, Africa, Europe and Australia combined.
These messages can be sent through over 35 social networks and apps.
Although, the most popular are Facebook, Twitter and LinkedIn.
Hootsuite is designed to save you time, and make your life easier, and it can do that, with relative ease. It makes it easy and less time-consuming to manage several different social media accounts.
If you’re having trouble keeping up with your social media account, this simple step of not having to log in and out of multiple accounts and updating multiple pages, means you save a lot of time. By scheduling posts and updates, you can forecast and plan a week or more in advance for your social media accounts.
Although there is an argument to not scheduling weeks worth’s of social media content. Sometimes the best thing about Twitter, Facebook or other social media channels, is that it’s natural and organic. Conversations and interactions can happen in real time on these channels. So although it is a great idea to schedule posts and updates, be sure to spend some real time on these channels interacting and making connections with people and businesses. This is just as useful and is quality over quantity.
Hootsuite for a SME is perfect, and is free also. All the major social media accounts are free to link up to Facebook but if you want to add more premium apps and start looking at your analytics, then you will need to pay. Although be sure to shop around as there are great websites where you can study your social media analytics for free, rather than paying for Hootsuite’s own branded analytics.
Working out how to use the Hootsuite dashboard can take a little time, and can be overwhelming at the start. But it is worth it for the amount of time that you will save in the future, and you will find that Hootsuite is a great asset to the social media of your business.
If you want to find out more about Hootsuite and how to get to grips with it, then join us on our Hootsuite for Business course! Follow the link below, and book your place! Fully funded places may be available for eligible women in Merseyside, to find out more ring us on 0151 706 8111.