Here at The Women’s Organisation, we are Social Media obsessed and we’re not afraid to shout about it! Everyone knows that using Social Media for your business is important. It’s free, it’s beneficial and it can really help the public to find out about your business and for you, as a business to shout about all of the great thing you are doing.
We have an exciting new course up our sleeves to sit alongside our other Social Media courses of Hootsuite, Twitter, LinkedIn and Building a Social Media Strategy, and we are delighted to announce the introduction of our newest course; Facebook for Business!
Join us, and our fantastic Training Co-Coordinator; Bernie Cox (If you haven’t met her yet, then you haven’t lived!) as we show you how to create your own Business page on Facebook and give you an insight into the different tools available on Facebook to promote and create sales and interest in your business.
Here are a couple of top tips on using Facebook for your business, and if you want to find out much, much more, then you’ll need to join us on our course!
Top Five Facebook for Business Tips from The Women’s Organisation…
One of the best things you can do on your Facebook for Business page is make sure all of the correct information is there. Be sure to have your hours of business, and contact information featured prominently. It’s also good to have a cover photo, and profile picture. These small steps will show that your business is active and will make sure that it looks professional.
Everyone loves a competition, and Facebook is a great platform for this! Facebook has updated its Page Terms to allow administrators to run promotions on their pages. One of the best ways to do this is to ask your fans to comment, like or share on a post and pick a winner at random from there. Asking them to share will especially help as it will give people who haven’t already liked your page, to see it and then head over and have a look!
Something that is easily missed out on, this is such an easy, simple way to build the network on your Business Page. Inviting people to your page is similar to including a call to action on your website or any updates you do. The most important thing to remember is, if you want people to like your page, simply ask! Try including direct invitation in your email marketing, other Social Media platforms and newsletters.
The best way to grow your Facebook page is to post content regularly. If you struggle with this, or even if you don’t, a great idea for this is to schedule content in advanced. Also, remember that you may have international visitors so posting at all hours of the day will highlight different engagement rates. The best tool for this is Hootsuite, a social media management channel and scheduling tool, which we run a course on! Get your head around it with us, here at The Women’s Organisation and also use the scheduling tool within Facebook itself.
They do say that imitation is the best form of flattery, so one of our top tips is take a look around! Find other Facebook Business Pages that you like, what is it that they do well? What is it that they don’t do? Figure out the things that you like on that page, and imitate them in your own way; put your own spin on them!
So, if those five tips helped you and you want to learn more about Facebook for Business, then come along to our course! Dates are being announced soon, so get in touch with us on firstname.lastname@example.org to register your interest.