Wednesday, September 30, 2015

In The Media : H&M Become First Retail Store To Feature Model Wearing a Hiijab – And They Scouted Her On Instagram…

If you haven’t seen the latest advert for H&M, then you’re missing it. It’s a fantastic piece of advert that states an important message. Featured within the 1 minute advert is such an incredible, diverse group of people of different background, ethnicities, communities and genders. A drag queen, a Muslim woman wearing a Hiijab, a Doctor in bright pink scrubs and a man with a prosthetic leg are a few of the people featured within the advert.  And H&M have got one important message…

‘There Are No Rules In Fashion. Except One. Recycle Your Clothes’

H&M are hell-bent on ‘Closing the Loop’ which is part of their Garment Collecting Programme, a global initiative in which H&M seeks out a sustainable fashion future, by encouraging their consumers to recycle their old clothes. Although the advert has divided commentators, with some people asking whether it is a cynical use of the headdress or a progressive step to be applauded. But the model in question, Mariah Idrissi says that when she was approached by H&M, she went to the photoshoot with the consent of her parents, was able to work with mostly female staff, and has been called an inspiration by Muslim women’s sites.

We think the advert is absolutely fantastic, so make sure you give it a watch (below) and let us know what you think! And something else that is so exciting about it, aside from it being a breakthrough in the world of Hijab wearing models, is the fact that Maria was discovered…On Instagram!

Mariah currently has over 12,000 followers on the image sharing Social Media platform, and it’s no wonder why. Her photos featuring mainly fashion and beauty based themes are always immaculately shot, interesting and varied. And it was building this Instagram following that no doubt attributed to her becoming a personal brand on Instagram and securing modelling work, as well as her work as a motivational public speaker.

Instagram is fast becoming an incredibly powerful tool for your Social Media marketing within your business. Especially if you’re business is particularly visual or targets young people. With its image centric ethos, it’s all about how good what you’re posting looks, as well as the caption and hashtags underneath it. 

As our main man, Gary Vaynerchuk, author of ‘Jab, Jab, Jab, Right Hook’ says; ‘People love Instagram because of the quality of the content that has up until now been made available there. No one is going to Instagram to see advertisements and stock photos. Native Instagram content is artistic, not commercial. Use your content to express yourself authentically, not commercially.’


Not got onto Instagram for your business yet? Well if you think that it might be a great Social Media platform for your business, and want to start building a following and establishing a brand here, then you need to come and learn lots of useful tips and tricks with our brand new course; Instagram for Business. We’ve just launched this brand new course, and can’t wait to share with you all the things we know about this fantastic platform!


So if you want to find out more about Instagram for Business, head over to our Events page. 

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