Thursday, October 15, 2015

6 Steps to Successful Business Leadership

Starting your own business means from day one you are leading from the front.  At The Women's Organisation we recognise that women can make fantastic leaders and statistics show that businesses with women in leadership roles perform better! But what are the keys to getting the most out of your team and being a strong leader?

Here are some of our tips:


1. Have a Clear Strategy 



For others to follow you, they need to understand where you are headed.  Getting plans on paper in terms of business direction, marketing plan, cashflow forecast will really help your team to understand what you are trying to build and how you envisage getting there.  That old expression 'singing from the same hymn sheet' is crucial in business. Nothing more damaging to a business than staff who don't understand your brand or business needs.  They will quickly be portraying the wrong message to clients and prioritising the wrong tasks.  We offer training to help you develop a clear business plan, social media marketing strategy and finance systems, so get in touch if you need guidance. 

2. Employ People Better Than You 



We've been fortunate to have Edwina Dunn (Co-creator of Tesco Clubcard) visit us here at The Women's Organisation on a number of occasions and this is one of the more memorable pieces of advice she gave the women here. Sometimes we feel like we need to do everything ourselves, particularly when we have developed a business from being just us to gradually expanding to having a team.  Trusting other people to take as much care as us can be hard.  But it is important to realise there are people who are better at marketing, finance, operations, sales etc. than us.  Those are the people we want, not those you need to micro manage.  Allow good staff the freedom to make their mark. 

3. Encourage and Develop 




Richard Branson recently said "If you look after your staff, they will look after your customers" challenging the idea that a business should always put customers first. If you think about what he is saying it does make sense.  A happy workforce will reflect that to your customers and that will of course lead to them giving the best service to them. It's important to listen to your staff team, find ways to encourage and reward them.  It's amazing how far a bit of recognition can go. Listening to their training needs and responding prevents frustration and makes employees feel valued that you have invested time in their professional development.  Check out some of our training and development at www.thewomensorganisation.org.uk/businesstraining to see if any of our courses would be beneficial to your team.

4. Evaluate and Adapt 



The most successful entrepreneurs aren't scared of failure and don't settle for 'if it ain't broke don't fix it'.  They will keep learning and growing and making things better before they get to 'broke'.  You don't need to keep re-inventing the wheel, but investigating regularly if there are ways you can work smarter, keeping an eye on emerging markets will keep you ahead of your competitors.

5. Step Back to Step Forward 



Sometimes the best thing you can do for your business is to take some time out.  You can get so busy keeping everything going that you forget to lift your head up to see what is ahead.  Having a staff away day, or taking time away from the team to meet with a business coach or mentor can help you to look beyond the day to day and focus on the future. If you would benefit from a listening ear and sounding board for your business get in touch with our business advice team via 0151 706 8111

6. Promote Your Successes



Look for PR opportunities such as releasing a press statement when you reach certain business goals, or put yourself forward for business awards.  Getting a bit of recognition for your business achievements will not only remind customers why they should come to you, but it will encourage your team and yourself! Sometimes we need reminding that we are doing great things.  A positive leader will filter their positivity to a hard working team.


If these tips have made you realise that you could benefit from some guidance to build a clear strategy, or if you would like to take some time out to meet with a business coach to reflect and develop get in touch on 0151 706 8111 or hello@thewo.org.uk.  Our team can offer you a bespoke quote for one to one coaching based on your needs. If you are just looking to develop key skills for yourself or your team then check out our £25 courses at www.thewomensorganisation.org.uk/businesstraining 


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