Monday, February 15, 2016

Tips for Creating a Business You Love

Love is always in the air around valentines, and when it comes to business you can create a business that you love or one that you loathe.  A few simple steps when you are in the process of developing your business can help you to avoid building a business burden and instead create a business that you love and is your pride and joy. 

Do Something Your Love

A lot of research around businesses points to the idea that people who develop a business around something they are passionate about are more likely to succeed than those who don't.  Of course there are exceptions to this rule, but it can be a good starting point when deciding on a business idea. What are your passions?  Is there any scope there for a business?

Choose the Right Partner

Sometimes we can go into business with people for the wrong reasons and end up in a painful break-up scenario.  Just because we love someone as a friend does not mean we work as a 'couple' when it comes to business.  Be honest about the skills and qualities you need in a business partner and seek to make the right connections that will make sense for your business model.  

Make Your Business Plan a Love Note You Revisit

Creating a business plan can seem like a chore when you are keen and just want to get the ball rolling with your business.  But getting your ideas on paper can be the difference between business success and failure. Set yourself some goals and a clear direction and then it becomes a map you can follow that will prevent you going off on a tangent and getting distracted. If you are based in Merseyside and starting a business, Enterprise Hub could help you to develop a business plan. Contact or 0151 706 8113 for more information. 

Set 'Relationship Goals'

Networking and building key business relationships is central to building a business that will last.  Map out who you want to connect with and make a plan of how you can get in front of them and build a relationship.  Linkedin is a great way of connecting with people you don't yet know in a professional capacity.  Use tools like eventbrite and facebook to search for business networking events in your local area that your desired business connections may attend. Being more strategic will avoid hours of time wasted at the wrong events and having coffee with the wrong people. Remember, people buy people, so build a relationship before drowning someone in a sales pitch. 

Treat Yourself to some Work/Life Balance

You can become consumed by your business if you aren't careful, so build in strategies around time management to ensure you are able to switch off.  If you have a team then plan in away days where you can take time away from the business to reflect and refresh. Make sure you give yourself days off so you can recharge your batteries.  Burning yourself out won't achieve anything, so make sure you prioritise yourself as much as your business. 

If you are a woman looking for support to start a new business, then get in touch with The Women's Organisation via or 0151 706 8111 to find out how we can help.  Utilise our 'Business Club' network if you are looking to make business connections.

Men looking for busienss start-up support can also access help via Enterprise Hub.  Check your eligibility and find out mroe via 0151 706 8113 or

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