We are delighted to announce that #IAmEnterprising has interviewed Crosby’s own Global DJ Yousef, a force to be reckoned with in the music industry on everything to do with his career, his journey to success and his advice to the City of Liverpool College students on how they can begin to realise their dreams and start turning them into a reality, now.
Yousef is a complete force within electronic music, and has come to represent the ethos of the modern DJ. He’s a seasoned authentic and peerless DJ, a label owner, a producer and remixer, an event organiser, a mentor, all with a seemingly relentless amount of vision. You can’t discuss Yousef and not mention Circus, his world renowned club event. Now in its 13th year of activity in its home city of Liverpool, it’s one of the most important soirees of its kind, anywhere… And he’s done it all himself!
He’s a very busy guy but we managed to squeeze half an hour into his incredibly busy diary for a quick chat with him. Here’s what the man himself had to say…
What are your businesses called, and how long have you been running them for?
I have run my own business as a globally touring DJ for over 15 years, Circus Club events for 13 years and Circus Recordings Record Label for 6 ears. As well as this I have been producing music for 10 years.
What is the best part about running your own business?
I like to make my own decisions, I think about an idea and I try to put it into practice without anyone getting in my way. Being self-sufficient is very important to me.
What advice would you give to your younger self?
I would suggest getting on with the wider side of DJ-ing like a label, events and producing music sooner, and to stop relying on others to give you a leg up. It’s quicker and more effective to learn what you need to know yourself and then you armed sooner, better and stronger.
What advice would you give to someone wanting to start their own business?
For my field, it was always about being honest, hard-working and dedicated to music. I would always say be fair wit people and respectful and patient too. Being your own boss sounds like fun but its many more hours and little in the way of safety nets. A boss does not have a baby sitter, so be prepared to put the hours in no matter what vocation you choose. Hard work equals a result, that’s the formula.
Why should students enter #IAmEnterprising to be in with a chance of winning a £3000 business investment?
Having a mentor and a guide is much more valuable than £3000 in the long run so make the most of the expertise of the prize sponsors. I was lucky enough to get £650 to buy my decks when I was 17; there was no other way I could have afforded them otherwise. So get the right kit that you need for your business, use it wisely and take care of it because it could set you up for the rest of your career.
Anything else you would like to add?
While your friends are messing around on Social Media and games consoles, be smart and focus on your goals. Put the hours in and see the results in a few years rather than if at all. Live and breathe your idea and it will come to life.
So... You've heard the words from the man himself, work hard, learn your craft and find yourself a mentor to inspire your journey. Now you've got his advice, put it into practice and enter #IAmEnterprising NOW!