Monday, May 16, 2016

Help My Website Is On Page 10 of Google! Mike's SEO Tips

Mike Marsden SEO
Mike Marsden Training
If you have set up a website for your business, you are no doubt checking regularly where it is coming up in search results when you Google.  When searching (beyond just looking via business name) if you are not seeing your website appear, then you definitely need to do some work around SEO (search engine optimisation) to get it up the rankings. 

Here are 3 things to focus on as a starting point for getting Google to notice your website:

What to be found for
So the first thing to do is have a dedicated page for each search term that you want to be found for. Don’t have the same key word on each page. You don’t want your pages competing with each other. So how do you research what you want to be found for? Hopefully you will know, if you sell televisions, then televisions is your starting point. Taking it a step further, you will need a good keyword tool. There are some decent free keyword tools available like Google’s Adwords or you can obtain a specialist tool like Wordtracker, Wordstream and there are many others.
Another handy tip is use the Google search bar. Start typing something into Google, in this case Panasonic TV and we can see what other people are searching for! (Remember to clear your web history first so Google isn't just picking up on what you have searched for before).

With this knowledge we can now focus a page on what others are searching for. Simple really.  So now our ‘television website’ should have a section dedicated to Panasonic TV’s and actually should have one for the model numbers above. This will have full pictures, descriptions and informative content around the Panasonic tx-40cx680b as taken from the above research.

Work on your Title Tag & Picture Descriptions
The Title Tag is considered one of the most important aspects of SEO and tells Google what you're all about. Your Title Tags should all be unique, accurate to the page and set up right. When you use keywords in the title tag, search engines will highlight them in the search results if a user has performed a query including those keywords. This gives the user, and generally means you'll get a higher click-through rate.
Of course, this all has to be written as a sentence that makes sense to a human whilst being well optimised for robots; no one said this was easy!
Content isn't just your text, it's the images as well. Make sure your photographs are named appropriately & you make good use of Image Alt attributes to describe the picture and use the relevant keywords.

Stay local
For a fairly instant web presence – optimise your local presence! Get yourself on Google Maps or ‘Google My Business’. And then work your listing with reviews and listings elsewhere to boost your position. Have a look at this super little site I found with lots of tips and a free guide to get you started.

Finally, remember to work on your website page by page rather than trying to tackle the site as a whole.  You can use a tool like Google analytics to look at how each page is performing.  Work on one at a time trying the above tips to get that page performing as best as you can, and then move on to the next. 

If you need a bit more support around SEO then you could book a place on our 'Understanding SEO' course for just £25.  Visit our events page for dates and booking links.

If you are currently growing your business in Merseyside and would like some business growth advice, contact our team to check eligibility for our New Markets programme.

By Senior Business Adviser Mike Marsden 

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