Tuesday, August 2, 2016

Enterprise Advisors and Trainers Gather for First DIGA Pilot Around Digital Strategy for Business

Over the last week Enterprise Educators, Advisers and Trainers from The Women's Organisation have been gathering together to carry out a pilot of the DIGA Project Training modules.

Claire Pedersen & Francine Taylor Deliver Modules 1-3

Research shows that businesses grow two to three times faster and create more jobs when they harness and integrate digital tools into their businesses, however 41% of businesses are still non digital and only 2% are fully digital.

For the last 18 months here at the Women’s Organisation we have been involved in a European Erasmus plus project, The 'DIGA' project which is the Digital Innovations Growth Academy, to develop a training course for business advisers & enterprise educators to develop their knowledge of the benefits of and the skills to develop an integrated digital strategy for and with their clients.

Lisa McMullan Facilitating Modules 4 & 5

The training modules covered in the pilot included:

  • Enhancing Digital Awareness and Knowledge 
  • The role and use of Digital Technologies and their benefits to Business 
  • Making Digital Deliver for the start up and small business 
  • Enabling and Supporting the Development of an Entrepreneurial Digital Strategy 
  • Designing Integrated Digital Competence Entrepreneur Support/Programmes 

Delivering some of the pilot training was Business Growth Adviser at The Women's Organisation Claire Pedersen who said:

"Now our own advisers have been through the first pilot we could see them immediately grasping how they can utilise this to integrate into our organisation’s business support programme to enable businesses to develop and grow quicker, more efficiently and more cost effectively. The feedback has been really positive and we are looking forward to continuing to test out the programme and see how we can develop it further."

Also facilitating the group sessions for the pilot were Business Growth Adviser with The Women's Organisation Francine Taylor and Project Manager and Consultant Lisa McMullan.

Francine reflected:

"Delivering the pilot to the business advisors really hit home to them that the often businesses do treat digital technology as a separate entity or task in the business ‘usually confined to the marketing area of the business’, when in fact it should be treated as a core component to the business strategy in order to remain competitive. The pilot also revealed many interesting challenges that deter adoption of digital and drew on ways that we ourselves as business advisors can help assist businesses to go digital in all areas of their business such as HR, Finance, Operations and not just marketing no matter what level of competence the entrepreneur maybe."

A second pilot will be carried out over a 2 day training programme on 22nd and 27th September, 9.30am till 4.30pm at The Women's Organisation's Headquarters at 54 St James Street. As places are limited this pilot will be strictly invitation only. However, if you are a business adviser, enterprise educator or work in an advisory capacicty to businesses and are interested in finding out more about the training DIGA offers in developing digital competencies for enabling entrepreneurs, please contact our team on hello@thewo.org.uk or 0151 706 8111 and we will keep your details in reserve should places become available.

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