We’ve all been told how important networking is, for meeting new clients, forming relationships and finding collaborations. But networking isn’t easy and very few people are actually very good at networking! It’s tough to introduce yourself to strangers in a professional way that is going to memorable, it’s tough to ask the right questions which can lead to finding business or clients or connections and of course for some people following up is tough! The next day when you forget to send that email or make that phone call which would have continued the conversation with the hopeful contact!
All of these things mean that for some of us, we just opt out of networking. Say no to that event invitation and kid ourselves that we don’t need to network, but in reality we do! According to research from Great Business School ‘85% of business people say they build stronger, more meaningful business relationships during in-person business meetings and conferences.’
|Networking at The Women's Organisation Business Club|
There are plenty of reasons why networking is important, here’s just a few that our Business Advisor Huda Mamoun told us…
To pick up new ideas – The networking environment is often a place of learning, where a business owner can keep up to date with new industry developments, gather general or specific industry information, regulations and policies and find out what competitors are up to.
Time to work on the business, not in it – Networking is a really valuable way to expand your knowledge, learn from the success of others, attain new clients and tell others about your business. Getting stuck in the office ploughing away can leave us stagnating. Lifting your head up to look for new ideas and opportunities is the best way to keep your business growing.
Feeding positivity – Networking is a great way to meet with and talk to like-minded business owners who inspire and influence you and what you do, so it’s important to be surrounding yourself with people that help you to grow and thrive as a business owner. Business owners that use networking are usually people that are really positive with appropriate knowledge and experience to help other businesses with the problems or provide solutions.
Build real relationships – At a professional level, networking provides you with a great source of connections and really opens the door to talk to highly influential people that you wouldn’t otherwise be able to easily talk to or find. And on a personal level, networking helps to build relationships with potential friends. Many friendships form as a result of networking because (mostly) you are all like-minded business owners that want to grow your businesses.
So…What’s the solution? If you are not keen or confident in networking but understand how powerful it can be!
Here at The Women’s Organisation we think it’s take the leap, improve your networking skills and start benefiting from all the great things that networking has to offer. And we’ve got just the person and the course to help you do that!
|Our Training Coordinator Bernie, doing what she does best - Networking!|
Introducing Bernie’s ‘How to Network Effectively’ half-day course, now running monthly at The Women’s Organisation! On the course Bernie will look at developing a short pitch for your business with you, so you can readily explain eloquently what it is that you can offer, as well as delving into the relationship building aspect of networking in business.
By the end of the course you will have learnt why networking is so important, how to network effectively, the use of body language skills and how to successfully develop a pitch for your business.
So what are you waiting for? Want to learn how to network effectively? Then join Bernie for this course! It’s just £25 for the half day, so a bargain if you think about the sales you could make back by improving your networking skills!