Irene Afful is a woman with a whole lot of experience! All
of which she is using and utilising as she launches herself into the world of
self-employment with her business; Ametrine Enterprise Solutions, which could
be described as a coaching and consultancy business, but is so much more than
just that!
Irene has 30 years’ experience working in public sector
organisations, including 25 years with the Police Service. She has worked on a
national platform advancing the leadership, equality and diversity agenda and
has amassed a wealth of experience, qualifications and skills along the way!
As well as this she is a trained mediator with over 12 years’
experience managing workplace disputes. She also designed and led the Phoenix
Leadership Programme, a positive action initiative which successfully targeted the
recruitment of under-represented groups within Merseyside Police, was nominated and shortlisted for the National Diversity Awards 2016 in the category of Female Role Model AND Irene has
a Master’s Degree in Police Leadership, specialising in organisational culture,
equality and diversity! Now that is one impressive business owner!
Irene’s business, Ametrine Enterprise Solutions aims to advise
on diversity strategies and addressing the underrepresentation of minority
groups at all levels of organisations. As well as this, Irene will also offer
personal life coaching and performance coaching for employees, and mediation
services too!
Prior to starting her own business Irene was a Detective
Inspector for Merseyside Police and was the first black, female Inspector in
the history of this organisation. But she had always had ambitions to work for
herself; ‘I have always worked in the public
sector and have had to answer to a supervisor or manager. I wanted to only
answer to myself and choose my own hours so I could spend quality time with my
son. I also wanted to prove to myself that I can do this and make it a success.’
So Irene got in touch with The Women’s Organisation and
began working closely with our Business Adviser Francine Taylor to get Ametrine
Enterprise Solutions off the ground! ‘I found
the idea of writing a business plan really daunting! However after speaking to
Francine I realised that it wasn’t that complicated and I was able to
complete one! Francine was really supportive, motivating and knowledgeable
about the many aspects of starting your own business. Her advice and support
was invaluable in giving me the confidence to do what I have always wanted to
do!’
But of course, starting your own business isn’t plain
sailing! And Irene found herself with a lot on her plate at the start of her
journey; ‘I am a single mum to a very active
8 year old boy so juggling his needs with my volunteering roles as well as full
time work was challenging to say the least!’
‘I was planning on
starting my business when I left my full time role with Merseyside Police. To
this I set myself goals for what I wanted to achieve and by what date and also
made lists daily! I didn’t always reach my targets in the time I’d set – but that’s
life!’
Now Irene has just launched her business with Ametrine
Enterprise Solutions opening on September 5th and although it is
early days she has already had interest in her services! And it’s clear that
for Irene, the best thing about running her own business is having that
flexibility that she had always wanted! ‘I
love being my own boss; it’s great that I am now able to take time off if I need
to without having to apply for it.’
And how does Irene feel about what she has achieved so far? ‘I’m very proud of myself; I know I am
capable of doing anything I can set my mind to. I am a passionate and
determined women and my confidence has grown immensely since embarking on this
adventure. My motto is – ‘Your perseverance is your measure of your belief in
yourself’ – Keep persevering!’