Food Sorcery Cookery School was born out of a passion to get
people cooking. After delivering big plans during their start-up phase, owners
Helen Jacks and Mark Seymour Mead needed advice on how to grow, and receive
recognition for their achievements at the prestigious Cookery School of the
Year Awards.
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| Food Sorcery offers cookery classes for all abilities |
Founded in 2016 in the peaceful suburbs of Didsbury, Food
Sorcery Cookery School provides a fun-filled, hands-on approach to
cooking. As well as giving students the
opportunity to cook up a storm, the school also offers top-quality barista
training, holiday camps, and bespoke training for all dietary requirements. In
addition, Food Sorcery is available to hire as a venue space, and makes a
valuable contribution to Manchester’s buzzing nightlife.
Helen recognised the need for her business to stand out,
especially as Food Sorcery provides an unparalleled service with high-quality
standards. As well as having two resident chefs who have worked in fine dining
and lectured globally, the company also welcomes renowned guest chefs, and
incorporates nutrition and wellbeing with an on-site nutritionist for a
holistic, wrap-around approach to food.
Food Sorcery were runners up in the Cookery School of the
Year Awards in 2018, which galvanised Helen to reach for the top prize the
following year. However, with the pressures and lack of time due to being a
working mother, plus her sizeable business operations to oversee, Helen
struggled with translating her visions into an award-winning bid. At this
point, she approached Excelerate Labs for some advice and support.
Working with our business adviser, Ameena Ahmed, for a
12-week period of funded support, Helen addressed the key ingredients of her
business, with Ameena providing a sounding board and expert advice on how to
write a winning bid. Helen submitted her application, and won the coveted
Cookery School of the Year Award 2019, going on to then win The Food Awards
England 2019 soon after. A successful year all in all!
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| Helen and Mark at The Food Awards |
Since the support of Excelerate Labs, Food Sorcery has seen
their turnover steadily increase, and has created 2.5 new jobs. This growth is
only expected to continue as the company goes from strength to strength.
Looking to the future, Food Sorcery is building towards
becoming more sustainable, eliminating single use plastics, using local produce
and donating spare food to charities and hotels. They are also promoting
healthy lifestyles and tackling childhood obesity by working with schools and
parents, showing that healthy food is easy to make and needn’t break the bank.
If you would like to benefit from the support received under the Excelerate Labs programme, then please contact: exceleratelabs@thewo.org.uk.
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