Showing posts with label Self-employment. Show all posts
Showing posts with label Self-employment. Show all posts

Monday, October 1, 2018

Guest Blog: Just why are there so many dyslexic entrepreneurs?

The following is a guest blog from freelance journalist, copywriter, PR and media communications professional Jasmine Comer. 

Just why are there so many dyslexic entrepreneurs? And what we can all learn from their way of thinking in Dyslexia Awareness Week (1-7 October)

What do Cath Kidston, Jo Malone and Anita Roddick all have in common?  They’re all hugely successful business women I hear you say. Well yes, that’s true. But they have something else that binds them - they’re all dyslexic.

Yet despite this they’ve managed to single handedly build multi-million-pound businesses. Struggling to read and write has not held these women back. Nor Steve Jobs or Alan Sugar.

So just why are so many entrepreneurs dyslexic? What gives them the edge in business over the rest of us?  Statistics show that around 20% of UK business self-starters are dyslexic, compared to 10% of the general public.  And astonishingly 40 % of self-made millionaires identify themselves as dyslexic, which is massively disproportionate. Maybe working for yourself is preferable to trying to fit into someone else’s business?



What they possess that non-dyslexics don’t is what UK charity Made by Dyslexia terms Dyslexic Thinking – dyslexic minds tend to think multi-dimensionally, so, using all their senses. If nurtured they can have higher than normal intelligence and extraordinary creative abilities. They’re naturally curious problem solvers who think creatively outside the box.  This makes dyslexic entrepreneurs exceptional at identifying solutions to problems, and in creating new ways to tackle challenges. Great skills in business, eh?

Jo Malone made a fortune from honing one skill in particular to compensate for inability to read and write.  “I’m a woman who’s dyslexic, can’t tell my left from my right. I can’t fill out a form on my own, and when I go into a bank, I have to ask someone to help me. But I use my sense of smell like my eyes and hands. It's something that happens naturally to me, so I would look at what you're wearing, and who you are, and I would be translating it back into smell’.

 So Jo took her “million dollar nose” and made a fortune creating a multi-million dollar fragrance empire. Creative, resourceful, resilient, dyslexic.

Similarly Agatha Christie (yes, the best-selling novelist of all time, surpassed only by Shakespeare and the Bible was dyslexic) developed her imagination due to the isolation she felt living with her disability. She was described as the “slow” one by her family, but it was this rich imagination that set her apart and ultimately sealed her place in literary history. 
Jo Malone

Kate Griggs, from Made by Dyslexia, firmly believes the onset of the merging of robotics and virtual reality, dubbed the Fourth Industrial Revolution, will call for precisely the type of intelligence dyslexic people have in abundance: creativity, imagining, exploring, connecting and reasoning.
The British intelligence service now recognises their ability to analyse complex information in a "dispassionate, logical and analytical” way.  That’s why GCHQ recruits a higher than average number of dyslexic employees to decipher facts from patterns to combat terrorism.

There is talk of lessons in entrepreneurship for dyslexic school children in the US. “They’re hard wired for it”, says the wonderfully named dyslexic business woman Tiffany Sunday.

So far from being a “disability”, being dyslexic is actually a gift. Dyslexics have the skills for the future and the cards, it seems, are stacked in their favour. Or are they?

The success that Jo, Cath and Anita achieved is all the more remarkable when you consider that when they were at school there was much less support for dyslexia (if it was even diagnosed in the first place!) and much more stigma. They were pigeon holed for their disability as well as their sex. But I guess that’s where the resilience comes back in! Challenging those stereotypes and succeeding against the odds in a predominantly male arena.

Surely today it’s different though? Well, education funding has been slashed and SEN departments are cutting down. So, if a child’s condition is picked up at all, teachers are faced with limited funds with which to support them.



Not surprisingly UK dyslexic charities are calling for a change in the education system.  Made by Dyslexia believes that rather than taking brilliant dyslexic minds and squashing them into an education system that doesn't fit, all children would benefit from being taught the skills of creativity, visualisation, problem solving and innovation.

Toddlers have these qualities in abundance but by the time they start secondary school much of it has gone by the wayside. Rote learning, excessive testing and league tables have removed much creativity from the curriculum. And the Government’s commitment to making GCSE exams tougher must be a concern to every parent of a dyslexic child.  Who then will lead the Fourth Industrial Revolution?

We’re going to need thinking outside the box more than ever in the 21st Century.  The world is crying out for people to look at it in a new way.  We should be harnessing the potential of dyslexic abilities, tapping into their brilliant minds, not focusing on their disabilities and erecting barriers.

In Dyslexia Awareness Week (1st to 7th October) we’d do well to remember the words of another notable dyslexic, Albert Einstein: “Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”

This blog was written by Guest Blogger, Jasmine Comer. Find her Linked In here: www.linkedin.com/in/jasmine-comer-copywritingliverpool   

And be sure to follow Jasmine on Twitter! 

Thursday, July 12, 2018

Helping Katie to Get Her Word Out

With 18 years’ experience in marketing communications under her belt Katie Crozier decided it was about time to take the plunge and set up on her own, all with a little help from The Women's Organisation.


After leaving her full-time job, and a stint upcycling furniture, Get Your Word Out was born. Offering copy-writing and proof-reading services for marketing materials, from websites and blogs, to leaflets and brochures, Get Your Word Out is all about helping businesses to communicate with their clients more effectively.

Katie says: “I’m a big fan of plain English and getting to the point. No one has the time or inclination to read much these days, so what you have to say needs to be delivered quickly, clearly and authentically”. And this is the mantra on which her business is built.

“I would recommend that if you can, give yourself a good 6-12 months of planning your new business and networking with potential clients, while you’re in full time work, before making the leap.”

Katie soon approached the Enterprise Hub to find out what support was on offer and she was set up with our business advisor, Jo Mountfort, to help get her business off the ground. It wasn’t long until Katie was ready to take on Enterprise Hub’s range of courses, from social media training to help understanding tax and national insurance.

She says: “I had the works! I attended every course and met with a business advisor regularly and can heartily recommend it - it’s essential to have that support because quite unknowingly you can have some really silly ideas and indeed, miss the really obvious ones!”

To read this case study in full, head to the Enterprise Hub blog! 

If you would like to find out more about Get Your Word Out, you can visit www.getthewordout.uk  

Enterprise Hub is part funded by the European Regional Development Fund and offered FREE to residents of the Liverpool City Region. For more information on how to get support to start your business call 0151 706 8113 or email enterprisehub@thewo.org.uk