'Just Get Started!' - Social Media Experts Share Tips and Stories on Boosting Online Followers!

It’s reported that 3.2 billion people use social media, making it clear to see that if you want to get your voice heard, you should probably be online. With that in mind, we rounded up some of Merseyside’s most savvy social media users to come and share their tips on how to get ahead and start building a following online at our event 'Building Your Social Media Influence'

Hosted by The Women's Organisations Training Co-ordinator, Bernie Cox, our panellists included; Head of Communications at Sefton Council, Nicky Speed, Producer and presenter, Ben Osu and Founder of multi award winning blog 'Mini Travellers', Karen Beddow. With the room full of people ready to start conquering the world of online communication, we eased our panellists in with the question on everyone’s mind.

“Do I have to be on every social media platform to reach my audience?”

In short, the answer was no with all panellists in agreement that it's more important to focus on finding out what social media platform is going to work for you and your business, from here you will be able to find where your audience are. For anyone unsure about what platforms to try first, Karen had a top tip

“Even if you don’t know if you’ll use that platform, I would still go on to register your username. If you decide to use it in the future, you will have an official username that everyone can recognise you by”

Successfully campaigning to bring the MOBO awards to Liverpool in 2010 and again in 2012, Ben shared some of his insights on how to make a campaign work.

“I worked tirelessly, constantly calling promotors” 

He spoke about social media playing a key element in his campaign

 “Social media can really compliment the work you’re doing. When I started campaigning, I used Facebook groups to get an audience together. At the end of the day, it’s all about engaging content. Once you got that in place, the audience will start to build itself”

At the heart of the Sefton Borough, Nicky spoke about how the community spirit influences her marketing team at Sefton Council. “Our biggest strategy for promoting our key messages is engagement. You need to be listening to what your audience wants. We work with different partners and organisations, so we like to share other people’s content and get involved in the conversation online”

The main message to come out of the night, JUST GET STARTED! Social media can take practice, but don’t be afraid to get it wrong!

A massive THANK YOU to everyone who attended our event and our guest panelists! a special thank you to Hala Saeed for taking photos of the event!

Feedback included:

“Really interesting, informative and funny! I have noted somethings I’m going to look at when I get home”

“Really informative! Picked up some great ideas & tips. I’ve been alerted to some things I was unaware of!”

“Fantastic, informative and well-chosen mix of speakers. Can’t wait for the next one!”

If you enjoyed Building Your Social Media Influence, we have TWO more networking events throughout summer. Join us on 17th July, 6-8:30pm for some Summer Collective, and on 21st of August, 6-8:30pm for Speak Out to Stand Out

Alternatively, contact us on 01517068111 or hello@thewo.org.uk for more information.

Building Your Social Media Influence

Being on Social Media is now more critical than ever if you're looking to build a following for your business. Social media is now one of the main forms of communication used to reach an audience and it's becoming more and more important to establish yourself online with a strong brand presence.

Here at The Women’s Organisation we are holding an event to help you build up your own social media presence. We have 3 social media experts who have worked over the years to build a successful following and establish strong relationships with their online audience. You will take home tips and tricks to build your following and be inspired to be the next social media influencer for your business!

Join us Tuesday 18th June, 6pm-8:30pm at 54 St James Street, L1 0AB

Our Panelists 

Ben Osu - Content Producer and Presenter

Ben set up his own community forum, giving young people of the city a voice and soon became a youth leader working with multiple agencies across the city on youth policy and service design and provision. After a social media campaign in 2009, Ben was successful at bringing the MOBO (Music of Black Origin Awards) to the city and back again in 2012.

Karen Beddow - Founder of multi-award winning travel blog 'Mini Travellers'

Karen left her full-time role as a commercial litigation solicitor when she had her children to concentrate on her Family Travel blog Mini Travellers. Karen has used her skills to create and then turn Mini Travellers into an established creative business, that has meant she can work from home and spend more time with her three children. Karen also has a social media consultancy Aster & Fern. 

Nicky Speed - Head of Communications Sefton Council

Influential communications leader Nicky Speed has over 18 years' experience in the industry, working in a variety of sectors from local government and higher education to housing, transport and health, with a proven track record in building organisational profile, reputation and brand.

Building Your Social Media Influence will be held at 54 St James Street on Tuesday, June 18, from 6pm to 8.30pm. Tickets are available over on eventbrite: https://www.eventbrite.co.uk/e/business-club-building-your-social-media-influence-tickets-59574071652

Business Club

The Women's Organisations Business Club is an exclusive women's only networking group which is open to female business owners.

Membership is open to female business owners only and is per individual not per business. Additional staff members can be booked onto individual events as you go. Our events will mostly be held at our flagship building, 54 St James Street in Liverpool but members are welcome to join from anywhere.