Tuesday, February 20, 2018

Integrity Is The Key To Business Success For The ADHD Foundation & Dr Tony Lloyd


 Last year the ADHD Foundation celebrated its 10th birthday. That’s a decade of commitment to; ‘improving life chances through better understanding and management of ADHD (Attention Deficit Hyperactivity Disorder)’ and what a decade it has been…

The ADHD Foundation, in their own words; ‘works in partnership with individuals, families, doctors, teachers and other agencies to improve emotional well-being, educational attachment, behaviour and life chances, through a better understanding and self-management of ADHD, ASD and related learning difficulties such as dyslexia, dyspraxia, Irlen’s Syndrome, dyscalculia and Tourette’s Syndrome.’

They also provide training to professionals and raise awareness to bring positive change and inclusion. One of their awareness raising activities you may have noticed if you happened to be waling down Church Alley in Liverpool city centre last year…200 colourful umbrellas suspended in the air as if they were floating down from the sky!


These huge splashes of colour that were there to raise awareness and understanding and encourage discussion around ADHD and autism, and aptly called; ‘The Umbrella Project’ Each individual umbrella was personally signed by children from St Oswald’s primary school in Old Swan, and across Merseyside, many of whom have ADHD, autism and other neurodevelopment conditions.

Dr Tony Lloyd, CEO of the ADHD Foundation said; ‘ADHD and autism are ‘umbrella terms’ for a whole variety of neurodevelopment difficulties, and we want to highlight that fact and challenge the stigma of what can be ‘invisible’ disabilities. The Umbrella Project is about reminding adults – be it parents, teacher or potential employees – that young people with ADHD are other conditions possess many gifts, talents and skills to offer their communities. Their condition is not a disabler, but an enabler, a superpower!’

The work that the ADHD Foundation is incredible and so important, and The Women’s Organisation feel lucky to have been able to support them over the past year to grow under our business growth programme; New Markets 2. Dr Tony Lloyd has been working closely with Enterprise Enabler, Ali McGrath and Senior Business Adviser, Janine Hyland on growing the business and accessing finance.


Ali says; ‘We’ve helped Tony with refinancing the business and been able to secure them funding and a significant grant with First Ark to help grow the business. Janine worked with Tony on a future-proofed growth business plan to assist in setting up a separate trading company CIC to generate new revenue for charity purposes so they are secure and sustainable for the coming years.’

Over the past ten years the ADHD Foundation has grown from strength to strength and at The Women’s Organisation it has been great to support that growth. During those ten years Tony told us that; ‘The business has grown from having a £90,00 turnover in 2010 to a £700,000 turnover in 2017-18 and we now have key partnerships across all sectors as well as being the leading provider of trainings to schools in the UK.’ 


And what is Tony’s key to success? He told us it was this…

‘Innovation! And…Having multiple income streams that weather any challenges to funding. Now, as a charity we have a strong business model. In my business journey I have learnt the importance of integrity. Integrity in business is everything, in the face of challenges being ‘values’ driven is an important motivator.’

And what plans does Tony have for the future of the ADHD Foundation…
‘We will continue to demonstrate that the Liverpool region is a model of excellence and that social capital is key to success.’

Dr Tony Lloyd and the ADHD Foundation were supported by The Women’s Organisation under our New Markets 2 programme for businesses focussing on business to business activity in the Liverpool City Region (Liverpool, Sefton, Wirral, St Helens, Knowsley and Halton) area who are ready to take their business to the next level, expanding their team and significantly increasing turnover.

AND...We've been told by Tony and the team to let you know that you should keep looking UP for the umbrellas as they are due to pop up again in the near future! 

For more information contact us on hello@thewo.org.uk or ring us on 0151 706 8111
You can find out more about the ADHD Foundation on their website, Facebook and Twitter.

Monday, February 19, 2018

A Love Letter to Liverpool’s Children’s Centres, from Mandy Meaghan

Over a year ago, we launched confidence-building programme Change It: Progress to Success, supported by the Big Lottery Fund and in partnership with Liverpool's Children's Centres. 

This partnership with the children's centres ensured that Change It would be delivered right in the heart of Liverpool's communities and in a safe space that supports all members of the family from tots, to teens to adults. 

Having spent so much time there, our 'Change It' Trainer Mandy has a few words to say on the importance of Children's Centres to local families and the wider community. So, we invited Mandy to do a guest blog! Have a read on her thoughts here .. 



They say the family is the glue that binds, but what happens if you don’t actually have a supportive family? Lets say, you are a parent trying to cope with a new born baby and the hardships now apparent in modern Britain – where do you go for family support?

I believe that the answer is children’s centres.

Not all parents have the support from their families, extended families and even neighbours in the street who would often be there to help out with advice, babysitting and a cup of sugar. Some may not have the luxury of the hands on grandparents to gain invaluable parenting advice – in fact, many  may be from a broken family and be experiencing poverty and isolation.


This is the very reason children’s centres exist; as an intervention to serve the poorest families in the poorest wards of England – that’s 4000 national spaces dedicated to improving the lives of children and their families.

Today, Children’s Centres are a hub of community engagement and activity that’s supported by local councils, family services, domestic abuse services, health services and adult learning services, all catering for the 21st century family.

For those of us who work with or use the Centres, we know of the extraordinary value they bring to thousands of women’s and children’s lives every day, and a recent Oxford University Study confirms it.

The fact that social isolation is no longer associated with the perils of the elderly is indicative of a society that is breaking down communities and dismantling the very core principles of the ‘glue that binds.’ Mums on their own with kids often experience a lonely existence, however, I have seen the very same mums lives turnaround completely by being part of another type of ‘family’ that operate under the roof of a purpose-built building where ‘everybody knows your name’.

It’s a place to share the joys and fears of being a new mum, the first tooth and steps, feeling proud that your child ate all their dinner and wondering what to do when the stress is too much to cope with. This is when then the children’s centres step up ... with a helping hand, not a judgemental finger wag.


It’s the place where everything is at, from financial advice, health tips, childcare support, maths and English classes, family link workers, contact centres for fathers to see their children and much more.

But as they say they are ‘not kids for long’ and we are ‘not just mums’. As the kids get older, we ask,  ‘what’s next for mum’? At the children’s centres mums can figure out just that through services such as CV support classes or career guidance sessions to smooth over that transition to work, training and education.

If getting a job is the crucial element then the Children’s Centres work with the Better Off Finance Team to advise on benefits and money management, so that mums don’t fall into any poverty traps.
If its education or training then the referral can be to Adult Learning Services and Liverpool City Careers and Guidance or attend the classes at the Children’s Centres from basic maths, English and ESOL and computers/ IT.

For some of those mums who feel they need the confidence to maybe change old habits and look to build a more positive future, then the Change It programme, supported by the Big Lottery Fund is definitely the next step.

The Women's Organisation have successfully provided this confidence building course for a year now with some great successes helping women from deprived communities achieve their goals of becoming who they are meant to be … successful, happy and fulfilled in whatever they desire. We run this programme in Liverpool’s children’s centres over eight sessions for two hours covering; assertiveness, thinking skills, learning styles, process of transition, negative beliefs, motivational skills and next steps to success.

So, what were the provisions available for mums before Children’s Centres? The answer is very little. In fact, before 1998 young mums used to be penalised and discriminated against instead of supported to be the best mum they can be. This is why we support the campaign to keep children’s centres open and available to those who need it most, in areas that need it more than ever and in the lives of mums that without them have no one.

Children’s centres are the invisible family that binds communities together.

For more information on Surestarts in your area click here.

If you think that this programme could be for you, we have a new batch of programmes starting in various venues around the city, and you can book your place now!

Everton Children's Centre, 19th February, 9:15am – 12pm (5 sessions)

Granby Children's Centre, 23rd February, 1.00pm - 3.45pm (8 sessions)

Speke, The Reach at Parklands, 10th April, 9:15am - 12pm (5 sessions)

54 St James Street, 11th April, 10am - 3pm (4 sessions)

Picton Children's Centre, 20th April, 9:30am - 11:30am (8 sessions)

54 St James Street, 16th May, 10am - 3pm (4 sessions)

For more information on the Change It Program contact a member of our team on 0151 706 8111 or hello@thewo.org.uk.


Friday, February 16, 2018

“Leaving Feeling So Positive About Moving Forward!” – An Inspiring Business Club at #LoveYourBusiness!


In the spirit of Valentines Day, we had a mission to help our Business Club members love their business.

Every business owner knows what it feels like to feel bogged down in paper-work and a to-do list as long as your arm. Starting a business is not an easy decision and usually includes long hours, big decisions and asking yourself “have I made the right decision?”.

Well, we think you have. Turning your passion into a business reality is something that deserves applauding, so make sure you constantly remind yourself WHY you started in the first place.


We recruited the help of two amazing women who had a business idea and made it happen. Irene Afful and Marissa Rooney both became entrepreneurs through sheer hard work and determination, and a little guidance from The Women’s Organisation.

Irene Afful is Director of Ametrine Enterprise Solutions, Professional Coaching & Consultancy Services. If you haven’t heard Irene’s story, it’s pretty incredible and we recommend that you head to this YB news article to read about it in more depth!

A young girl growing up in Toxteth the same time as the Toxteth Riots, Irene experienced racial abuse from police officers. She later joined the force with a mission to transform its discriminatory culture and lay the foundation for a more diverse workforce. Irene did just that, eventually becoming Merseyside Police’s first black female inspector.

Now a businesswoman running her own coaching and consultancy venture, Ametrine Enterprise Solutions, Irene says “One of my ambitions was always to have my own business. I love working with people, supporting people and empowering people to achieve what they want to, seeing other people succeed gives me so much satisfaction.”

However, Irene doesn’t take nurturing her business lightly, “You can’t give 100% to your business if you don’t love yourself first. If you don’t look after yourself, you simply don’t have the energy to give to your business” – wise words from the incredible, Irene.


Irene left us with a quote from herself, “live your passion but .. make sure that you love yourself! Then you will love your business” – thanks Irene!

Next up was Marissa Rooney! Marissa has just began a bridal shop, Beautiful Brides Liverpool on Aigburth Road, specialising in fitting curvaceous women on their special day. Marissa told us all about her entrepreneurial journey, detailing the leap of faith she took into the unknown, “Fashion was the one thing I kept going back to. My nan taught me to sew and I was always creative growing up. When it came to starting a business, I kept thinking, ‘will I be taken seriously?’”.

Marissa contacted The Women’s Organisation, where she began working with our Jo, “the support network I had from The Women’s Organisation, meeting women every day at the bridal shop and at events like this, I feel like I’m in paradise. I’m surrounded by amazing women every day, and that drives my passion”.

It was clear to see Marissa’s love for her business, and that definitely left our Business Club members feeling inspired and motivated to push on.

We followed the talks with some 60-second pitches and lot’s of networking – and we mean LOTS – it was great to see so all of our attendees making contacts and arranging collaborative plans for the future. Comments from Business Club included:

“Most productive session I have ever attended! Left feeling so positive about moving forward”

“Great event! Really inspiring talks. Enjoyed meeting some great women in business”

“Brilliant speakers. Lovely to hear about other women’s struggles and stories around self-employment”

“Thank you very much for holding tonight’s networking. It was so useful to hear other people’s experiences and to have the opportunity to meet women with different businesses”

Thanks to everyone who came, and to our amazing speakers, Irene Afful and Marissa Rooney. You can find out more about Ametrine Enterprise Solutions and Beautiful Brides Liverpool.

Next up in the Business Club calendar is International Women’s Day! It’s going to be a big one – you can find our full agenda here.

To find out more about Business Club, contact us on hello@thewo.org.uk or 0151 706 8111.



Thursday, February 15, 2018

♀ Your Official Guide to International Women’s Day 2018 ♀ 💪


Our favourite day of the year is rolling around quickly and quite frankly…We can’t wait!

Thursday 8th March 2018 is the day!

‘International Women’s Day is powered by the collective efforts of all. Collective action and shared ownership is what makes International Women’s Day successful.’

Gloria Steinem world renowned feminist, journalist and activist once explained;

‘The story of women’s struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts of all who are human rights.’

So, make International Women’s Day your day and do what you can do to truly make a positive difference for women.’

This year the official International Women’s Day theme is #PressForProgress – For some of us it might feel like we are at a tipping point…In the wake of #MeToo and #TimesUp it might feel like there is a tide of change occurring, but we must remember now more than ever that we need to press forward and progress for gender equality.


So…What will you be doing on International Women’s Day to press for progress? To celebrate women across the globe, to be a part of a collective effort for equality? What will you be doing on Thursday 8th March 2018?

Read on below to find out what Liverpool has got in store for you. There’s so much going on that you’re going to be spoilt for choice!

Morning Events

8:30am – 10:30am
International Women’s Day Breakfast
At: Launch 22 Liverpool, 12 Tithebarn Street, Liverpool, L2 2DT


Launch22 are joining the call to #PressForProgress. A call uniting colleagues, friends, and entrepreneurs alike to act, raise the conversation, and strive for equality in all areas of life.
Join them at Launch22 to celebrate #IWD. They’ll be serving a yummy breakfast and welcoming some inspiring entrepreneurs to hear their stories and to discuss how we can progress towards gender parity



8am – 10am
Business Breakfast: The Business of Equality
At: Seminar Room 6, Third Floor Management School, Liverpool, L69 7ZH


To celebrate International Women’s Day on 8th March, the University of Liverpool Management School, in partnership with The Women’s Organisation, invite you to join us for breakfast and networking followed by presentations and discussion on current thinking and trends around equality for all in the workplace. As gender equality and diversity in the workplace has regularly featured in the news recently, what are the latest research findings and how can businesses ensure they maximise the potential of all their staff. The Women’s Organisation CEO; Maggie O’Carroll will be leading the welcome and introduction.



9:30am – 2:45pm (ALL DAY EVENT)
A Celebration of Women in Research at LJMU 2018
At: Royal Court Theatre, 1 Roe Street, Liverpool, L1 1HL


This is the second annual LJMU Women in Research conference. It is an opportunity to celebrate women’s research from Liverpool John Moores University as a way to better acknowledge the invaluable contribution female researchers have dedicated towards academia over the years. Inspirational speakers from across a plethora of research-based disciplines will be in attendance, including an opening address from Dame Lorna EF Muirhead DCVI DBE.



10am-12pm
She Means Business: Female Founder Meet-Up in Liverpool
At: Novotel Liverpool Centre, 40 Hanover St, Liverpool, L1 4LN


Join small business community Enterprise Nation and Laura Brown for a fun and friendly networking meet-up, as part of the Facebook She Means Business campaign. Bring your social media questions and business cards and come away hearing other start-up stories from other relatable women in business, making valuable contacts and even gaining a potential collaboration opportunity.


Afternoon Events

2pm-4pm
Business Club – ‘Women Are My Sisters, Not My Competition’
At: 54 St James Street, Liverpool, L1 0AB


Join us for our favourite day of the year at our home, 54 St James Street, a building made by women and for women – as we pay homage to women supporting women. We believe that behind every strong woman is a tribe of other women who her back – ‘better together?’ right? With a panel of inspirational women, we’re going to explore the ways in which women can work together to raise each other up, instead of competing against one another.



12:30pm-2pm
International Women’s Day: "Be Your Own Role Model" Lunch and Learn
At: The Shed, Baltic Creative/Unit 51, Jamaica St, Liverpool, L1 0AF


This International Women’s Day Liverpool Girl Geeks are celebrating some of their facourite role models and are asking the local Girl Geek community to be your own role model with their lunch and learn event. Join them for a lunch and learn workshop and gain the confidence you need to be your own role model. In the workshop they’ll cover a range of confidence and communication techniques to set you on the road to success.



Evening Events

6pm-8:30pm
International Women’s Day…Future Boss Club’s Pop Quiz and Chill
At: Cotton Exchange Building, Edmund Street, Liverpool, L3 9JR


Little sister, Future Boss Club will be hosting the ultimate pop quiz this International Women’s Day! From Beyonce to TLC, Whitney Houston to Madonna, they will be quizzing you on the ultimate divas, queens and everything in between. From the 90’s to the noughties, from R’n’B to power ballads, the Future Boss Club Pop Quiz is going to test everything you thought you knew about pop! Come along and they’ll sort the rest! As usual there will be a few drinks, plenty of food and a whole lot of fun. (This event is open to ALL! Not just those women and not just those of Future Boss Club! International Women's Day is an inclusive celebration, so come along and join them!)


6pm-9pm

Inspiring Entrepreneurs International Women’s Day Special – Live Screening
At: 4th Floor, Liverpool Central Library, William Brown Street, Liverpool, L3 8EW


Mark International Women’s Day with an evening of celebration, story-telling and expertise-sharing with a panel of some of the UK’s most inspirational women in business. Learn from the success and achievements of women entrepreneurs, gain strategies to overcome obstacles and look to the future. This event is a live screening from London.


….Now THAT is what we call an International Women’s Day! WOW! What an incredible timetable of events across the city to celebrate this special occasion. We’re sure we’ve missed lots out and that there is plenty more to see and to do, but we just couldn’t fit it all in!

We’re now officially looking forward to International Women’s Day more than ever and hope you are too!

See you on March 8th

Wednesday, February 14, 2018

Siobhan Noble And Her Business, Drops of Light CIC, Brings Arts To The Community 🙌

Drops of Light CIC are a community focuses theatre production company which launched just over a year ago in February 2017. The business is run by Siobhan Noble alongside her business partner; James Lacey.

Prior to starting Drops of Light, Siobhan ran Liverpool fringe venue; The Lantern Theatre from 2011 until its closure in 2016, producing a number of the venues in-house productions and coordinating the popular Shine New Festival. Whilst Siobhan was running the The Lantern Theatre she met her now business partner, James Lacey and as proceedings began to close down she began speaking to James about working on a new project together…Drops of Light CIC.

‘We knew that we wanted to do something together and spoke about doing pantomime but doing it differently and getting the community involved through offering training opportunities to them.’

This is when Siobhan got back in touch with The Women’s Organisation. Siobhan knew about our services as she had accessed them when setting up The Lantern Theatre so was confident that we would be able to support her in her new adventure!

Siobhan Noble
‘I thought it would be a good idea to get some support from the team at The Women’s Organisation as Drops of Light was really different to The Lantern Theatre in terms of setting it up. I took over The Lantern business, whereas this time we were starting from scratch.’

The pair were teamed up with Senior Business Adviser, Janine Hyland who has a 
specialism in social enterprises and community interest companies. Siobhan says; ‘Janine was brilliant and really helpful Things that I would never think of, she would always think about! She made the whole process really smooth.’

James Lacey
Siobhan and James soon formed their new business Drops of Light CIC and decided they wanted to create engaging theatre that is inclusive of the wider community. Their first production was to be ‘Beauty and the Beast’, a Christmas pantomime!

‘Beauty and the Beast’ rand throughout December at central Liverpool venue, The Black-E and Siobhan told us that;


‘The production was run collaboratively between professional actors and creatives, working alongside community groups who will be guided through workshops by a range of industry professionals. We had over 150 participants in the whole of the process, which was just amazing!’

As an organisation, Drops of Light CIC is incredibly focussed on the power that theatre can have within communities and has been providing training and experience to members o Liverpool City Region for a range of backgrounds.

Siobhan told us; ‘We ran a series of workshops which lasted for twelve weeks in advance of the production. These offered participants the opportunity to gain valuable skills in a range of theatrical disciplines.’

James Lacey, Siobhan’s business partner told us that he believes; ‘Access to the arts is invaluable, we hope through our workshops and hands on experience that participants will build both skills and confidence in the creative industry.’


The workshops were available to all ages and abilities and were free to everyone! Facilitated by industry professionals they included a range of skills such as acting, choreography, script writing, set design and building, costume designing, event management and marketing.

And as well as this, Siobhan and James have now secured funding to facilitate paid internships for young people across the region and are growing the business, focussing on producing 3 or 4 shows per year with an attached programme of training for the community. There really is some incredible work for the arts is being done by Drops of Light CIC.

If you want to find out more about Drops of Light CIC, you can visit their website, Facebook and Twitter to keep up to date with what they’re up to!

And, if you’ve been inspired by Siobhan and James and would like support to start your own business get in touch with us today! Email us on hello@thewo.org.uk or ring us on 0151 706 8111.

Wednesday, February 7, 2018

Why You Need To Have A Facebook Page For Your Business

Mark Zuckerberg, CEO and (apparent) founder of Facebook, has a lot to answer for. 
Apart from accusations of spreading ‘fake news’ across our news feeds, our casual spending habits have probably increased.

Why is it, that when I browse the internet fantasising about my next holiday or contemplating new shoes, Facebook and Instagram rub it in that I can’t quite afford them right now. I, like many others am being targeted by adverts. 

My name is Kerri and I've been interning with the Marketing team at The Women's Organisation this month. In the wake of pay day, and the end of my internship, I'm finally able to act on the ads that have been haunting me this past month - I'm going to Copenhagen by the way.




So how does the whole advert thing work? Are Facebook spying on me? Can I stop it? And is it necessary for businesses to do this?

First of all, it’s pretty obvious why a business would want to advertise on Facebook, more than a billion people are actively using it. According to one survey carried out by Deloitte last year, 79% of adults check the apps on their phone in the hour before they go to sleep. I’d say that’s most of us.

Facebook’s website states that they ‘want the ads you see on Facebook to be as interesting and useful to you as possible’ – in other words, they’ll get to know you through your data usage and target you accordingly. To be more specific, they look at:
  • What you share on Facebook, what content you’re liking, what you put in your posts or comments
  • Your personal statistics; your age, gender and location for example
  • Your activity on other apps on your device, so what else your browsing on your phone or household computer
So how can Facebook detect what I’m looking at, on a completely unrelated website, on my laptop for example? Well as we’ve become a more digital world, so too has marketing.  If you have a Facebook ad account, you have access to downloading software on your website that will create a link between Facebook and its users who make their way on to your site.

The good news is, if you didn’t already know, you don’t need to have an ad account to market through Facebook, you can set up a Facebook business page for free. If you already have one of these, no doubt, you will have already been asked on occasion whether you want to ‘boost’ a post for a fee.  A Facebook ad account is one up from that and you can do an advert or a series of them depending on your budget. For more information on this, there’s some useful guidance on Facebook’s website – click here.  

For anyone who finds the level of targeted adverting is making them feel uneasy, you can prevent it or at least limit it through adjusting your Facebook account settings. 

Paying for adverts aside, if you’re not showcasing your business on Facebook, you’re making a mistake! Here’s why:
  • Wider audience reach, over a billion users
  • Once you’ve got them, i.e. they’ve liked your page, they’ll be exposed to your posts, ads and news feed stream
  • People who like your page are likely to already have some interest in whatever area of services or sales you provide, your following is your target consumer
  • Facebook can provide statistics on page views, likes and any calls for action you implement (e.g. click on this link to sign up to our newsletter)
  • Opportunity to post interesting content, driving people to your main website
  • Build brand loyalty
  • Opportunity to employ sales incentives such as competitions through post sharing
  • More accessible, direct message facility for business enquiries
  • Easy to view your competitors and see what they’re doing
  • Increased online presence = SEO (Search Engine Optimization), more people can find you using google

If you haven’t got as far as starting a Facebook page for your business or just want to improve your knowledge of the features and techniques that can be used, The Women’s Organisation are running a series of Digital Marketing courses. We have a great half or full day course on Using Facebook, Instagram and Simple Social Media to market your business [half day costs £50, full day costs £90]. Head over to our events page to find the next event! 


Blogging, Why Should I Bother?



According to blogging gurus, fashion, food and travel are the top searched for blogs. Great news if your business falls into that category. Dog groomer? Wonderful, everyone loves animals and content tends to do really well. Cake Maker? Fantastic, your pictures will sell your business for sure. But what if your business is a little less colourful, consultancy or accountancy perhaps? How do you dress this up and is it worth even attempting blogs for your business?

The answer is YES. Search Engine Optimization (SEO) is definitely something you need to know about, if you don’t already. Assuming you have at least some presence on the internet, it’s the most readily free marketing tool available to you and your business. In the most basic terms, it’s how easy it is for your target market to find you on the internet. 

Blogging is an easy way for you to create content that aligns with your business. Much more so, than say a news article, because the best thing about blogging, is there are really no rules. You can make them as personable as you like, structure them how you like and promote wherever you wish. Blogging is an excuse for you to be creative with your business, which means it shouldn’t matter if your business falls short of what’s considered cool.

Step number 1, create your blog. Most people get by with setting one up for free, it’s only when blogs start doing well and include sponsored advertising that people choose to pay to upgrade for more features. With lots of advice and guidance on the internet, there’s really no reason why you couldn’t start blogging today on even the most basic level. Here’s one useful site which compares blogging platforms, click here.  WordPress is the most commonly used platform, with 76.5 million blogs on it! 

So you start posting, but how do you get people to notice it? The big search engines such as Google and Bing provide guidance on ways you can better your chances of appearing in their searches.  In summary:
  • Do use keywords that are relatable to your business, try to weave these in to your content regularly.
  • Provide quality links, don’t link to bad quality or unrelated websites.
  • Think about your domain name and URL structure, make it as clear as possible and try to let the name reflect what your business is actually about. This will make more sense when you come to actually set up your blog! People who have had their domain name for long period of time are classed as more trustworthy by Google.
  • Make sure the structure of your blog site makes sense, clear headings for different pages with links provided. Make it easy to navigate! No one can be bothered staying on a blog that looks confused.
Still not entirely convinced about blogging? 

If you’d like to learn more about blogging, and SEO, why not attend one of The Women’s Organisation’s half or full day digital marketing courses. Content Marketing, Blogging and Understanding SEO for Business, check our Eventbrite page to find the next date for this course [full day costs £90, half day costs £50]. Call or email The Women’s Organisation if you’d like more details 0151 706 8111 / hello@thewo.org.uk.