Friday, December 15, 2017

Meet Sophie, Our New Trainee Receptionist!

We recently introduced you to T’shana, one half of our ‘double trouble’ reception team – now, meet Sophie! Sophie and T’shana have breathed new youthful life into our office and keep us smiling all day. If you’ve visited us at 54 St James Street recently, they are the friendly faces running our front office. 

Sophie is definitely part of the W.O family now, and we want you to get to know her too. Have a read of Sophie’s blog below to find out more about her and how she ended up here with us at The Women’s Org – and be sure to say hello to her next time you visit us.



What’s your full name and where are you from?

My full name is Sophie Kathryn Taylor. Born and raised in Liverpool, I’ve never even moved house.

Tell me how you first found out about The Women’s Organisation and become part of our team?

I heard about it through word of mouth. Lots of people I knew had heard good things about it and the events ran here. I was interested to learn more so looked them up on the website and started looking into the vast array of events ran here. It seemed like something that suited me perfectly, so I looked into the job vacancies and applied.

What kind of things have you done prior to coming to The Women’s Organisation?

I left school in June 2017 after completing my A levels while working a part time, evening and weekend job in Matalan to earn some money. I studied Graphic Design, ICT and English Language at A level. The Women’s Organisation is my first step into the “real” world.

What has surprised you about working at The Women’s Organisation?

How in demand business advice for women is and the constant need for advice services for women. The wide variety of things that go on internally and externally and the constant evolution of the company what they offer as the wider community grows and changes.


What’s the best thing about working at The Women’s Organisation?

All the staff, clients and tenants are so friendly, everyone makes you feel so welcome. You can enjoy your job while still learning new things everyday not just about what we do as a business but about the importance of women in business too.

Could you describe one of your typical workdays?

There are so many different things that go on in our work day, beyond the stereo typical receptionist role of answering the phone and greeting clients. The day could start by doing the post, followed by filing and then setting up for events the following day while keeping reception occupied to greet and direct clients and take the countless phone calls we get every day.

What might (someone) be surprised to know about you?

I have an online Etsy shop where I sell jewellery, headbands and floral crowns I make by hand.

(You can visit Sophie's Etsy shop here)

What do you do when you aren’t working? 

I spend a lot of my free time with friends and family. I find it to be the most relaxing way to spend my evenings and weekends.

Thanks Sophie! Welcome to the team, it’s great to have you here.  

Thursday, December 14, 2017

Rounding Up One Fantastic Year of Change It: Progress to Success and Preparing for the Next!

In 2017 we launched a three-year programme, Change It: Progress to Success, designed to help the women of Liverpool see their true potential, and turn that potential into success. As the year draws to a close, we’re reflecting on a wonderful 12 months and looking ahead to the next round kicking off in January.

Losing confidence at any stage in life is normal. Women tend to look after or prioritise those around them, so self-development doesn’t come naturally. However, here at The Women's Organisation, we believe that building confidence is the first step to making change.


Through Change It: Progress to Success, we’re seeing first-hand women taking the time to build a more positive outlook in life  . And the feedback has been great! Just look at what some of our participants have to say ..

“I’ve finally got my confidence back”

“It has helped in all aspects of life, including my family life, my career goals and my self-worth”

“I have more self-belief, confidence, motivation and determination in my career and future plans”

“I now know that we women DO matter”

“I can be someone”

You can also read the message previous participant Maureen has for the women of Liverpool here.


‘Change It: Progress to Success’ covers many topics including becoming more assertive and breaking negative thinking habits in order to develop a more positive outlook in all aspects of life. ‘Change It: Progress to Success’ enables you to identify the clear and practical steps to take in order to build a better world for yourself at work, at home and in relationships.

If you think that this programme could be for you, we have a new batch of programmes starting in various venues around the city, and you can book your place now!

54 St James Street, 17th January, 10 – 3pm  (4 sessions)

Stoneycroft Children's Centre, 18th January, 9:30 – 11:30am (8 sessions)

Picton Children's Centre, 26th January, 9:30 – 11:30am (8 sessions)

Everton Children's Centre, 19th February, 9:15 – 12pm (5 sessions)

If you’d like to find out more about the programme or if you’d like to book your place, please contact our Engagement team on hello@thewo.org.uk or 0151 706 8111.

The same contact details apply for organisations looking to make a referral!


Monday, December 11, 2017

The Advice Corner | Improve Your SEO With Fran's Top Tips Part 2

We're back again with more from The Advice Corner!

Introducing...The Advice Corner!



We'll be regularly sitting down with our team of skilled Business Advisers, picking their brains and sharing their knowledge with you right here on the blog. Our Business Advisers have helped thousands of women get started into the world of enterprise. From bakeries to bookkeeping, from hairdressers to handywomen - Businesses are their bag...So they've got a lot of advice to share with you!

Next up on the blog we have Part 2 of tips from our Business Adviser Francine Taylor on Search Engine Optimisation or SEO!


Check the tag 'The Advice Corner' to read part 1!


Francine Taylor is a fully qualified Business Advisor with 9 years’ experience of providing business support to both new and established women led SME's across a wide variety of different sectors, helping them to successfully start or grow their enterprise. To date she has successfully assisted over 500+ businesses across Merseyside at both stages, providing each client tailored support to their identified business needs. Francine is passionate about helping people be the best they can be, empowering them to realise their full potential.


So, let's hear the second part of Francine's tips on SEO!


Key Words - The relevance and frequency of keywords that you use related to a user's search is taken into account. Therefore, it is important to develop the right list of keywords for your website before developing your content, as the keyword selection has such a profound impact on the overall performance of a website. Over-using the same word is not recommended. To help broaden your keyword options check out Small SEO Tools and Semrush.

Link to other website - (Those to that point to your website from another site) are important for SEO, but the quality of the links is just as important as the quantity. Search engines assess where the links come from, prioritise sites that have links from reputable sources and penalise sites that have links from disreputable ones. This means reaching out to other websites owners with relevant quality content to ask for their links to add to your site. 

Links to internal pages on your site - To help with SEO link your most important pages directly from your homepage and cross-link them with each other

Images - Find relevant images and save it in the image title, description as the key word that reflects your site topic.


Update your website frequently Sites with dynamic content often rank higher than those with static content. That is why blogs do so well on search engines. They are constantly being updated with new content.

Submit to directories Listing your business details particularly on highly optimised websites such as Yell can help improve your SEO Ranking. TIP: Many professional, trade and industry associations provide online directories that are specific to their members' line of business. I.e. an Electrician may be listed on Check-A-Trade.


Publish a blog! - Having your own blog to publish up to relevant high-quality content can help with SEO and increase traffic to your website.

To learn more about SEO you can book onto our course based in Liverpool here 

So! That's all from Fran on SEO! If you've enjoyed this be sure to check back on the blog for more tips from The Advice Corner or you can subscribe and receive them straight to your inbox!

If you're thinking about starting your own business, and would like to receive one-to-one support and advice from ourselves, get in touch with us! Email us on hello@thewo.org.uk or ring us on 0151 706 8111 to see how we can help you.


Monday, December 4, 2017

The Advice Corner | Improve Your SEO With Fran's Top Tips Part 1

We're back again with more from The Advice Corner!

Introducing...The Advice Corner!



We'll be regularly sitting down with our team of skilled Business Advisers, picking their brains and sharing their knowledge with you right here on the blog. Our Business Advisers have helped thousands of women get started into the world of enterprise. From bakeries to bookkeeping, from hairdressers to handywomen - Businesses are their bag...So they've got a lot of advice to share with you!

Next up on the blog we have tips from our Business Adviser Francine Taylor on Search Engine Optimisation or SEO!



Francine Taylor is a fully qualified Business Advisor with 9 years’ experience of providing business support to both new and established women led SME's across a wide variety of different sectors, helping them to successfully start or grow their enterprise. To date she has successfully assisted over 500+ businesses across Merseyside at both stages, providing each client tailored support to their identified business needs. Francine is passionate about helping people be the best they can be, empowering them to realise their full potential.

So, let's hear the first part of Francine's tips on SEO, and keep your eyes peeled for part 2!

Francine being a FAB Adviser!

What is SEO?

SEO stands for Search Engine Optimisation . In a nutshell it is about methods of getting your website to the ‘Top of Google’ - ideally (Number One) in the search engine ranking results for when a potential customer searches for your product or service using a specific ‘key word’ or ‘phrase’.

Why is SEO Important?

The higher your website is ranked in search results, the more visitors it is likely to receive, and with the ever-increasing amount of consumers shopping online and competitors migrating online, SEO for businesses has become more important than ever!

For example, here at The Womens Organisation we provide Business Support Services across Merseyside. 

Therefore, if a potential customer typed in the following phrase such as ‘Business Start-up Support in Liverpool’, it is crucial that we are at least on the first page of Google, as the Google Search Engine Results below highlight that we are competing with whopping 2,910,000 results from prospective customers searching online for ‘Business Start-up Support in Liverpool’



From the competitive results, it clearly highlights that if your business is not on the first page of the search engine ranking or near the top, it is highly unlikely that you will attract any visitors to your website due to poor visibility, and consequently will not achieve your online objectives i.e. To increase online sales.


The higher your website is placed in the search engine rankings, the more credible and reliable it is also deemed to be to both Google and the prospective customer. As a result, your website link is more likely to be clicked on, as opposed to a competitor’s website that is near the bottom of the search engine ranking.

SEO is not a ‘One Off’ Task

It is important to remember that as with any form of marketing for your business, SEO is an ongoing activity that needs to be monitored and maintained on a regular basis to help improve your chances of not only reaching, but maintaining that all prominent position on Google.

Below are some key considerations to help improve your SEO.

Content is King/ Queen 

Provide relevant content that is: 

Useful and Informative - Ensure that information on your website is useful/ informative I.e. If you are launching a site for a restaurant, include opening hours, the contact number, menu and blog to share upcoming events.

More Valuable and Useful than Other Sites – If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web. Therefore, it is important to check out what your competitors are writing about.

Credible – Show your sites credibility by using original research, citations, links, reviews and testimonials. This can help boost your sites trustworthiness and reputation to both Google and the customer.

High Quality - Search engine providers such as Google prioritise quality content and publish clear guidelines on ways to improve your search-engine ranking. For best practice guidelines for Google go to Content Guidelines. Your sites content should be unique, specific and high quality. It should not be mass produced on a large number of sites. Most importantly your content should be created primarily to give the visitor a good user experience.


Engaging – Bring colour and life to your site by adding images of your products, your team etc. Make sure visitors are not distracted by spelling, stylistic and factual errors. Engage visitors by interacting with them through regular updates, comment boxes, or social media widgets.

So! Some fantastic tips from Fran! And there's more to come in part 2...If you've enjoyed this be sure to check back on the blog for more tips from The Advice Corner or you can subscribe and receive them straight to your inbox!

If you're thinking about starting your own business, and would like to receive one-to-one support and advice from ourselves, get in touch with us! Email us on hello@thewo.org.uk or ring us on 0151 706 8111 to see how we can help you.

Wednesday, November 29, 2017

🎈 21 Years of The Women’s Organisation | Launching Our Film! 🎈

2017 has marked 21 years of The Women’s Organisation. That’s 21 years of supporting women. 21 years of celebrating their successes. And 21 years of being inspired, every single day by the women we get to surround ourselves with…

And we’ve been making full use of our 21st birthday this year with celebrations, parties, and events throughout the year – Just so nobody forgets!

So far this year we’ve launched an art collaboration with dot.art and currently have an exhibition here at 54 St James Street. AND, we’ve been working on a book which is going to be launched in early Spring 2018.


And the last thing that we’ve got to share with you is something we’ve been waiting to launch for many months…Our very own film!

We were lucky enough to work with the incredible team over at Bad Bug Media to put together this short film about The Women’s Organisation. We got together our founders, our staff team, our friends and our clients and sat them down for a moment of reflection of what we have achieved over the past 21 years and the work that is still to come.

We are delighted to be able to launch this film!


Give it a watch!

We believe it encompasses everything about us. Our mission, our vision and most importantly, our values.

It was a real pleasure to work with the Bad Bug team who are a credit to their industry. They spent lots of time working closely with us to find out all about the organisation and created a fantastic piece of media that really illustrates what we are about, all in under 2 minutes.

So please…Give it a watch! Share it around and let us know what you think of it. 

Because this video is about all of us. 


For 21 years we have been working for the economic development of women and we know we’ve made a difference, but we also know our work is not over yet. That’s why we are continuing, we are persisting, and we are working hard every day. For women. Everywhere.

Because when a woman is empowered, women are empowered…

Thank you for 21 years, here’s to another 21 and more!

The Women’s Organisation

Tuesday, November 28, 2017

Meet T'shana, Our New Trainee Receptionist!

We’ve breathed new, youthful life into our W.O office in the form of two new lovely Trainee Receptionists that keep us smiling all day, Sophie and T’shana! We love staff introductory blogs, as we get to find out loads of interesting things about our new members of the team (like when Ellie told us that she has a qualification in archery).

First off, we’ll be introducing you to T’shana – if you’ve popped into 54 St James Street recently you may have had the pleasure of meeting her. Have a little read below to find out more about T’shana and just how she ended up with us here at The Women’s Organisation. And be sure to say hello to her next time you’re here! 

T'shana and Sophie

What’s your full name and where are you from?

My name is T’shana Braithwaite and I am from Liverpool.

Tell me how you first found out about The Women’s Organisation and become part of our team?

I first came to hear about The Women’s Organisation through one of my tutors at college. I had been looking for a role which offered more progression and development than my then current role at McDonalds.

What kind of things have you done prior to coming to The Women’s Organisation?

Prior to coming to The Women’s Organisation, I completed numerous traineeships and employability programmes whilst working at a fast food restaurant. I also carried out a voluntary work placement at a sheltered scheme near me, as a way of helping the elderly and giving back to my community.

T'shana! 

What has surprised you about working at The Women’s Organisation?

One of the things that surprised me about working at The Women’s Organisation is how welcoming the staff are and how quickly I have felt a part of the team. It’s also rather surprising how much I love coming to work every day!

What’s the best thing about working at The Women’s Organisation?

The best thing about working at The Women’s Organisation is the practical side of the role. For me, the thing I enjoy most is setting up for conferences and events held here at 54 St James St. It’s very hands on and it isn’t always easy, but still the best thing for me personally.

Could you describe one of your typical workdays?

No two days are the same working at the reception desk here at The Women’s Organisation. The job roles vary from setting up events to intensive filing! Some days can be extremely busy and others, not so much.

T'shana on Reception Duty

What might (someone) be surprised to know about you?

Maybe that I taught myself how to play the keyboard by ear and sometimes in my spare time I like to teach myself new songs.

What do you do when you aren’t working? 

Outside of work, I tend to spend most of my time shopping! When I am not shopping, I enjoy spending time with my boyfriend and my family. After all, family time is the best time!

Thanks T’shana – welcome to The W.O family, it’s great to have you here. 

Next up on the blog, we’ll be introducing you to Sophie – stay posted!  

Monday, November 27, 2017

The Advice Corner | In The Hospitality Industry? Why You Need TO Be Online!

Exciting news from The Women's Organisation HQ! We have a brand new blog series starting right here!

Introducing...The Advice Corner!



We'll be regularly sitting down with our team of skilled Business Advisers, picking their brains and sharing their knowledge with you right here on the blog. Our Business Advisers have helped thousands of women get started into the world of enterprise. From bakeries to bookkeeping, from hairdressers to handywomen - Businesses are their bag...So they've got a lot of advice to share with you!

First up in The Advice Corner we have tips from John Jones!

John is a Senior Business Adviser at The Women’s Organisation and has worked there for 8 years. John is a qualified accountant and prior to joining The Women's Organisation her ran his own consultancy and financial training business that specialise in the insurance sector.


For this blog John told us all about why he believes if you're running a business in the hospitality sector, you NEED to be online! 

Read on to find out more...

The hospitality industry in The UK has experienced significant growth in recent years and this is forecast to continue into 2018. 

A recent survey by PWC states ‘The good fortune of the hotel sector continues but as uncertainty weighs in, is this as good as it gets? UK hotels have enjoyed record trading, underpinned by the boom in overseas leisure travel.'

'PwC forecasts a slower pace of growth in 2018 as the stimulus of the weak pound starts to weaken, and new supply kicks in. Add into the mix, global political volatility, an expected deceleration in UK economic growth and continued Brexit policy uncertainty, and we look to a cautious, but still reasonably strong growth forecast in 2018’

Hospitality, however, covers more than just hotels. As we know on Merseyside there has been a rapid increase in the number of new restaurants, cafes and venues that host a range of events to tempt visitors from throughout the UK and increasingly, overseas.


Given this opportunity, it is important for hospitality businesses on Merseyside to ensure they make full use of their online presence...

Being online is no longer just about websites! 

Whilst it is important to drive traffic to your website it is just as important to encourage customer engagement. This is all about content i.e. you want your customers to engage with your content, share it and use it. This is on social media sites, not on the traditional internet.

Get people talking about your business

Being online gives you a great opportunity to get closer to your customers. Social media provides lots of examples to promote your hospitality business using special offers e.g. using Facebook Advertising or sites such as Groupon and Wowcher. Simply making sure you are active on the major social media channels can allow you to respond to customers queries quickly (and could even lead to bookings)


Encourage feedback from your clients

Before I booked my last overseas holiday, I spent a good 30 minutes reading reviews about the hotel on Trip Advisor. The importance of online reviews for hotels and restaurants will continue to grow. Having positive feedback can help your business stand out from the competition. I experienced this recently when a colleague started an Airbnb business. She was really careful to ensure her customers would leave good reviews, thus encouraging new, potential customers to use her offering.

Seeking new, potential customers 

Hospitality businesses without an online presence risk not being found by new, potential customers (who will not be aware of your existence). It is common practice, nowadays, to use a search engine to find restaurants and hotels etc. Having your own website and using SEO techniques can improve your chances of customers finding you 

By engaging fully with your online presence, the result should be to increase your bookings. 
By using comparison and bookings sites (e.g. expedia.co.uk and booking.com), customers can now find a wealth of information in one place. 

Having a website that allows customers to book online will also help your business stand out. Your site, however, needs to be mobile-friendly as smartphone bookings continue to rise. 


Finally, don’t forget that lots of people use comparison, booking and directory sites. Having a presence on such sites will give you access to these additional, potential new clients. Just a few reasons of how ‘being online’ can make a positive impact on your hospitality business and ultimately increase your number of bookings!

So! That's all from John and his tips for getting your hospitality business online...If you've enjoyed this be sure to check back on the blog for more tips from The Advice Corner or you can subscribe and receive them straight to your inbox!

If you're thinking about starting your own business, and would like to receive one-to-one support and advice from ourselves, get in touch with us! Email us on hello@thewo.org.uk or ring us on 0151 706 8111 to see how we can help you.