The positive networking event held at 54 St James Street focussed on encouraging women to know their personal and professional value, and to translate that through marketing their USP (Unique Selling Point) and in their pricing strategy.
Marketing and business development manager for Hampson Hughes Solicitors Lisa Pearson (pictured above left with Denise Chilton & Bernie Cox) shared how their firm had built on their success in tricky economic times by increasing marketing activity. PR and Media Relations Manager Laura Hampson talked about the importance of utilising free PR opportunities, building relationships with the press, knowing the value of a good story.
Warm and knowledgable guest speaker Denise Chilton shared tips she had learned through "Getting it right and oh so wrong" on her journey to business. As a business coach Denise gave strategies for tackling the tricky issue of pricing right.
Training co-ordinator at The Women's Organisation Bernie Cox finished the evening off with her 9 tips for pricing.
Some feedback from the event included:
“Fantastic networking opportunity, great audience and really useful sessions. Thank you”
“Good practical tips. Friendly. Focussed on topic. Thanks”
“Helpful tips as always. Thank you”
“Amazing event. I loved Denise”
“Pricing is such a thorny subject for us, so thank you for boosting the confidence”
“Really interesting. Raised some good questions to ask myself”
“Loved the ‘from the heart’ talk from Denise. Thanks”
“Fab as always. Informative, easy going and friendly”
“Terrific talk – very interesting with lots of helpful advice. Thank you”
“Always like coming to these events”
“Great! Given me loads to think about”
“First time here and found it really useful. Loads to take home and think about from the presentations”
“Nicely done, thanks. Positive and reassuring”
“Picked up some great tips and met some lovely people”
“Just a quick note to thank you for arranging a really good networking session this evening with Denise Chilton and the ladies from Hampson & Hughes. I have just been motivated to review my marketing and promotion strategy with costs as a result!”
The Women's Organisation offer FREE membership to their business club, holding networking events and masterclasses throughout the year for women in business. If you are a woman running a business in the north west of England who would like to find out more please contact 0151 706 8111 or firstname.lastname@example.org
Next month's business club networking evening will be our 'Summer Social' on Wednesday 21st August 6pm-8.30pm. Contact us via the details above to make booking enquiries.